The world of Black media has lost a titan. Thomas H. Watkins, a trailblazer who defied the odds to build an empire, passed away in 2025, leaving behind a legacy that reshaped the landscape of journalism. As the founder, CEO, and publisher of the New York Daily Challenge, Watkins didn’t just create a newspaper—he ignited a movement. Launched as the first Black daily newspaper in New York City, the Challenge became a beacon of truth, reaching thousands at its peak, generating nearly $30 million annually, and employing dozens of African-Americans from its Bedford-Stuyvesant headquarters. But here’s where it gets fascinating: from day one, Watkins aimed beyond the Black community, attracting advertising giants like Pfizer, General Electric, and Ford, proving that Black media could command mainstream attention.
This year marks the New York Daily Challenge’s 56th anniversary—a testament to its fearless reporting on controversial issues, its unapologetic scrutiny of high-profile figures, and its commitment to amplifying the global Black experience. But is this enough? Watkins himself once provocatively asked, “Why do we have just one African-American newspaper? Why not more?” This question remains a rallying cry for diversity in media today.
Watkins’ journey was rooted in a legacy of activism. His grandfather fought for federal protections against lynching, while his father tripled the circulation of the Amsterdam News, New York’s oldest Black newspaper. Building on this foundation, Watkins became a media mogul, founding and acquiring titles like the Afro Times, New American, and multiple Challenge editions across New Jersey. Yet, his vision extended beyond print—he sought economic independence for African-Americans, a goal that earned him praise from The Atlanta Daily World as a “force of will that cannot be diverted.”
From 1989 to 1992, Watkins led the National Newspaper Publishing Association, a role he continued to influence for decades. A sought-after speaker, he inspired audiences at international nonprofits like The United Way and historically Black colleges, including Bethune-Cookman University and Johnson C. Smith University. But what’s often overlooked is his fraternity involvement, as a member of Omega Psi Phi, Sigma Pi Phi, Comus Club, and Reveille Club—networks that amplified his impact.
Watkins’ personal life was as rich as his career. A Brooklyn resident, he remained dedicated to financial empowerment for African-Americans until his passing. He is survived by his brother Kevin, daughter Kerri, son Thomas III, eight grandchildren, six great-grandchildren, and a large extended family.
But here’s the controversial question: In an era of digital dominance, can Black print media still thrive? Watkins’ legacy challenges us to not only celebrate his achievements but to actively support and expand the platforms he fought for. What’s your take? Do you think Black media needs more pioneers like Watkins, or is the focus shifting elsewhere? Let’s discuss in the comments.
